Fashion in the Present

You know what the latest fashion is? This is not about the highly dramatized fashion launches that happen in fashion capitals like New York, Tokyo or Milan. Those are for the high and mighty. The latest fashion discussed here is the trend and style that has become recently popular in your community. As the world shrinks faster, the styles and trends catch on globally even faster. Fashionable styles and trends set in for two reasons. For the attractiveness and comfort the new trend or style provides. Trend usually evolves through use and adoption and style through mass media. Someone thinks of a fresh way to design and wear a dress with new adornments or styles and if it is eye catching and comfortable to wear, the general public emulates it.

Fashionable wear has evolved from human being’s compulsive need to be different. Uniforms can be termed as the precursor to fashion trends. Uniforms were used to convey affiliation to a collective or an ideology. Basically, advertising the person’s belief or affiliation. From there it spread on to different classes of humanity, different occupations and different age groups. Freedom of expression accentuated the yearning for recognition. Mannerisms and dressing is the nonverbal way of expressing yourself. People think of new ways to express themselves and create new styles. When a new way of dressing appeals to mass public, trends form. Herd instinct kicks in and public emulate the new ways of dressing.

Fashion was considered the domain of the leisure class. Those groups of people who do not have to sweat earning their daily bread or rather who does not sweat at all: The ‘silver spoon’ class. To amuse themselves and to show the world what they are, they used to indulge in finding new ways to drape themselves and hear the ‘ooh!s’ and ‘aahs!’ from common people. Fashion was a statement of decadence. The nineteenth century US economist Thorstein Veblen even goes as far as to state that the clothes should not only be expensive but should make it apparent to the casual observer that the wearer engages in no productive activity. Take that for a fashion statement, father of conspicuous consumption! Gradually the scene changed with the nouveau riche taking part in cultural activities. As this class had earned their wealth and not inherited their fortunes, their fashion had a practical side to it. Conceivably they were the trend setters for fashion to fuse with practicality.

Those are old stories. As any other event in human history, fashion evolved and changed faces many a times. The renaissance and industrial revolution enhanced the disposable income of the so called common man. Conspicuous consumption was no more the exclusive domain of the rich. The common man had the time and money to indulge. And the advent of visual media sped up the spread of trends and styles. People wanted to look better and feel better. With money to spend it was not too difficult. Businessmen with the right sense and timing took advantage of the situation and brought the fashion to common mass through mass production techniques. The result is what we see today. Designer fashion wear available for mass consumption.

Being fashionable is good and fashion is a statement of personality. It projects your personality and tastes. Though some trends may catch on for the wrong reasons, all trends are for the common good.

The Biggest Fashion Industry Events in the World

The five fashion capitals of the world hold the most anticipated annual industry events known as fashion week. The latest creations from top designers and brands are showcased in these presentations. Runway shows are the highlight of any fashion week, and this is the venue where fashion enthusiasts, buyers, and members of the world media can participate in the unveiling of the latest offerings of the creative geniuses behind the fashion industry. In these cities fashion week is held twice a year and ahead of the advent of the new season so that buyers and the media are given a preview of what the fashion houses have in line for the upcoming season. The schedule is also set as such so that retailers have ample time to incorporate the designs into their own marketing and arrange purchases ahead. The autumn and winter collections are showcased in the months of January to April, while the spring and summer collections are unveiled in the months of September to November.

The locations of the most important clothing trade shows are held in the cities of Paris in France, Milan in Italy, London in the United Kingdom, Berlin in Germany, and New York City in the United States of America.

London Fashion Week

This event has made history in 2010 when all the events happening on the catwalk at were broadcast on the Internet via live streaming. It was the first time that any major fashion event took advantage of digital technology. London Fashion Week is held in the capital city of the UK in September and February. It is one of the “Big Four” clothing trade shows in the world, the other three being the events held in Milan, Paris, and New York. Toni & Guy, a prominent hairdressing company and the famous automobile brand, Mercedes-Benz, officially sponsor this program. Reports indicate that orders made in the London Fashion Show amount to anywhere between £40 million to £100 million. On-schedule events are typically held at central London in Somerset House. Off-schedule events are also organized and held elsewhere.

A West London car park was the birthplace of the event. That year, 1984, fashion icons such as John Galliano, David Fielden, Ghost, and Betty Jackson debuted their creations on the catwalk. The event had the support of the British government and Vogue UK.

Paris Fashion Week

This is held twice a year as well primarily at the Carrousel du Louvre and additional venues in Paris. The French Fashion Federation determines the specific dates for the fashion week, but it usually comes after Milan. The fashion week in New York City starts out the “Big Four” followed by London, and then Milan, ending in Paris. Major fashion houses based in France are the main features of Paris Fashion Week, with names such as Jean Paul Gaultier, Christian Dior, Guy Laroche, and Comme des Garçons headlining the impressive lineup. The event usually features haute couture events and men’s fashion shows in addition to shows featuring ready-to-wear garments.

The first Paris Fashion Week was held in 1973.

A Fashion City For Variety and Style

If you are looking for the latest in women’s clothing, Bangkok offers a glimpse into the latest fashion trends. The capital city of Thailand has the common a fashion Mecca for many people around the world. It is home to many of the best designers of Southeast Asia. Every season and fashion shows pop up all over the city. You see the latest in both Western and Eastern fashion. For those looking for items for the retail market, this city is the place to go to pick up quality wholesale merchandise at great prices. It is also a great place to find wholesale fashion online.

Bangkok started centuries ago as a colonial outpost. Today it is the capital city of one of the fastest growing economies in Southeast Asia. The city plays a growing part in international politics as well as international fashion. With the emerging global marketplace, fashion trends are not just a thing of New York and Paris anymore. Influences from around the world are beginning to shine. Southeast Asia is a growing influence in the world of fashion. You can especially see that when it comes to women’s fashion. For the latest in women’s clothing, Bangkok offers a wide variety of prices as well as styles.

Despite its growing reputation as a high fashion capital, Bangkok also offers clothing at great prices for retail markets as well. There are many companies located in and around the capital city that offer the latest fashion styles at prices for the retail market. Companies from around the world send buyers to look at these products. Smaller companies use the web portals offered by these companies to take advantage of the same prices. If you are interested in wholesale women’s clothing, Bangkok provides great shopping opportunities. The best part about it is that you do not need to leave your home in order to take advantage of getting these great prices.

The wholesale market offers a great way to get the latest styles at fantastic prices. It is a way for even the smallest clothing retailer to offer designs inspired by the latest high-end fashion shows. With the increasing influence of the Internet, retailers from around the world can take advantage of the great prices offered in Thailand. When it comes to women’s clothing, Bangkok offers many things to many retailers around the world. If you need some styles for your clothing line, take a virtual trip to Bangkok.